Client: Welcome to Chinatown

In ramping up fundraising efforts, I led our team in researching different ways supporters can encourage their own network to donate (i.e. adding fundraiser to their social media profiles, adding donation stickers to their stories and posts, etc.) and drafting what would become the guides and instructions for users of Instagram, Facebook, and TikTok respectively.

Client: Philanthropy New York

With an aim to capture key takeaways from programs designed to help leaders in philanthropy reexamine and amend their best practices to be more inclusive and equitable especially during leadership transitions, I spearheaded the drafting and editing of many program insights pieces. These insights have become a staple in their social content and a large source of their website traffic. One piece even becameone of their top 3 most visited webpages of 2023. 

Client: Global Business Coalition for Education

When launching this report, one of our goals was to garner more online engagement than the average 2,000 mark of previous report launches. I co-headed the social media rollout and promotion of this Disability Inclusion Handbook, which garnered over twice the engagement average, organically, in ten days, resulting in over 7,000 engagements.

Client: Global Business Coalition for Education

In posts announcing the winners and finalists of our inaugural Big Ideas, Bright Cities Challenge, we saw an increase of over 500% in both clicks and engagement and over 700% in impressions in the first five days following the initial announcement posts, in comparison to the five-day period prior to the first announcement post.